To define the ecosystem of the economic agents of Spanish, we should consider linguistic correctness as a corporate asset and good practice.

In a world where the image of a company is strictly linked to its acts of communication, the concern for language cannot be limited only to publishing houses. The generation of web content and the participation in social networks are essential conditions to be competitive. The production of quality content positions a company as a reference in the market and attracts potential customers to the brand; the neglect of linguistic correctness may lead to loss of credibility and prestige or indifference after an unsuccessful act of communication.

But the publication of content on the Internet has also another target recipient: Google. With respect to SEO positioning, it is required to write correctly in order to be visible. Not only is it important to use the keywords you would use to retrieve information, you must also bear in mind that Google penalizes spelling and grammar mistakes.


Moreover, linguistic correctness increases the quality in the processes carried out by the so-called language industries, and therefore benefits their business. The challenge in natural language processing is precisely being able to “translate” what the user writes -or intends to write- often with spelling mistakes, which implies the description of linguistic rules and patterns supervised by professionals.

Seguir leyendo